Content or Delivery?
People are always asking which is the most important and my answer is: both!
You can have the best content in the world, but if it’s badly delivered, no one will realize how good it is. And, you can be brilliant at delivering, but if you don’t have coherent thoughts and express them in a way that’s powerful, the best delivery is going to not be as effective.
You must have, first, good content that sounds like you – the way you really talk and gets across your key points. Then, you must deliberate in a way that again, expresses your natural, real, likable, individual personality.
When you put the content and the delivery together, that is a marriage of equals – and it works perfectly.