Most people feel like they have to make too many points…
… and I often tell people that audiences, if you’re really good, they’re going to have a feeling about you – hopefully a positive feeling – and they are probably going to remember one point, two weeks later.
So the key thing is, to make that one most important point really well. If you have five minutes, focus on connecting to the audience and making your most important point as deeply and as powerfully as you can.
And I would do it by telling a story if I could, or at least a little anecdote because people tend to remember stories and anecdotes and if you tie your point to a story, they’re going to be more likely to remember it. Remember, Gettysburg address three minutes. It’s considered maybe the best speech ever given in America. Three minutes he made his point.